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FATV integrates videos into St. Petersburg College's communication strategies across its website, emails, social media, and in-person interactions.

Location St. Petersburg, FL
School Type 2-year community college
Enrollment 32,681
Started FATV 2010

Dilemma:

With over 30,000 students, St. Petersburg College needed a multi-prong approach for website, emails, social media, and in-person to increase FAFSA completions and develop their students’ money management skills.

GetAnswers Results:

St. Petersburg College used their FATV GetAnswers for multi-media communication strategies. They promote GetAnswers as a way to provide 24/7 answers to basic financial aid questions on their website by linking to videos and playlists to related content. They include links in emails and written communications to specific videos. For students not wanting to wait for the call center, St. Petersburg College highlights their FATV GetAnswers service. Also, St. Petersburg College sends buck slips by mail designed by FATV to all students who complete the FAFSA. Utilizing their Twitter account, St. Petersburg College promotes getting quick video answers to financial aid questions.

 

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